Credit

3.00   (L-T-P:   3-0-0)

Department / Center / School / Unit

Psychology

Course Objectives

To familiarize students with psychological concepts underlying decision making, and offer a widened scope for decision-making research

Course Contents

The course will cover topics on psychological constructs affecting decision making (e.g., IQ, memory, motivation, emotion), decision-making processes (e.g., information search, risk perception), decision-making contexts (e.g., constraints, culture), and applications of behavioral decision making related to consumption (e.g., environment, technology, consumer decision making).